![]() ![]() Blue Apron dedicates energy to key sustainability at every step, scoring the Good Chicken Award from Compassion in World Farming in 2018 for the company’s commitment to animal welfare.ĭue to the complexity and pressure involved in meeting key standards for food transport, warehouse efficiency is paramount to success. Plus, ingredients can be managed and traced directly to their original source, guaranteeing optimal quality and food safety. Minimal time, minimal cost, maximum impact. Food-prep centers in a range of key locations take in expedited ingredients, sending them on to destination terminals as complete kits in line-haul refrigerated trucks. Quick, reliable delivery from farm to consumer happens with strategic zone skipping. So what’s a savvy startup to do?įor any meal delivery service, freshness is critical. Naturally, no great innovation goes unpunished: Blue Apron’s current competitors include international vendors (HelloFresh), supermarkets (Kroger), and even super corporations (yes, Walmart and Amazon offer their own in-house lines of meal kits). ![]() The company did $5 billion in business in 2017, with high-octane appeal to modern health and fitness trendsetters and a growing field of specialty meal kit spinoffs. How Is Blue Apron Shaking Up the Supply Chain?īlue Apron single-handedly changed the face of food delivery. After all, the shopping - and shipping - is part of the price. This service breaks the mold for consumers and suppliers alike. In the meal kit space, vendors offer a fun, easy cooking experience with preportioned, ready-to-eat fresh ingredients and an accompanying recipe or meal theme. Supply chain management in the food and beverage sector is inherently complex short shelf lives, delicate ingredients, and health-impacting quality standards all present challenges beyond standard parcel handling. ![]() There was going out, there was takeout, and there were groceries, and that’s how dinner was done. ![]() Sign up here to get the day’s top stories delivered straight to your inbox.īefore Blue Apron, the concept of “meal kitting” didn’t really exist in the United States. Welcome to Thomas Insights - every day, we publish the latest news and analysis to keep our readers up to date on what’s happening in industry. ![]()
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